In the ever-evolving landscape of Amazon, Pay-Per-Click (PPC) campaigns on Amazon stand out as a pivotal tool for driving sales …
Insights & Expertise
Unveiling the Potential of Amazon Vendor Services
Join me, Asha Bhalsod, on Merchant Spring’s “Marketplace Masters” podcast, where I had the delightful opportunity to chat with host …
What is the real cost to serve Amazon?
As more businesses shift their trading to e-Commerce marketplaces, understanding the cost to serve each marketplace is critical. More importantly …
The evolution of Amazon as a marketplace
Over the past decade, the evolution of both tech hardware and the internet has had a direct correlation with e-Commerce. …
Winning with Amazon
I took inspiration from a recent article published in the Toy World Magazine about Vendor Central vs. Seller Central or …
Brexit & Amazon, finally some answers
Brexit, a topic that seems to be on everyone’s mind right now, sure is causing a lot of headaches. If …
Etopia Consultancy can help you build that e-Commerce strategy
What a year 2020 was! With the pandemic bringing such strong growth in e-Commerce, I’m sure many Toy manufacturers have …
Growth in e-Commerce
What a year 2020 was! With the pandemic bringing such strong growth in e-Commerce, I’m sure many toy manufacturers have …
How to manage the digital shift
The digital shift during the pandemic indicates that the e-Commerce market share could double by the end of 2020. Who …
A win-win situation with the Amazon Hybrid Model
In a time of great uncertainty where dealing with Amazon is becoming a must in business, the established status quo …
Strategies to win on Amazon
While the coronavirus pandemic continues to wreak havoc across the world, the rules in place to push people to stay …
Outsourcing Amazon vs In-House Hiring
Asha spoke at the E-RETAIL FEST conference on 10 November 2021, about the difficulty brands have to face when deciding between outsourcing their Amazon channel to an agency, vs hiring in-house Amazon marketing staff. There are pros and cons to both decisions, and its best to have all the facts about both options, before you dive in.
Watch our video and listen to Asha’s insights around what to do to get the best out of your Amazon team.