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Amazon Advertising
Our expertise combines human intelligence with cutting-edge tools, enabling us to target the most relevant audiences and maximise ad performance.
We leverage Amazon Marketing Stream for real-time, intra-day campaign insights and Amazon Marketing Cloud to analyse customer touchpoints, refining strategies that drive growth and profitability. Let Etopia take your Amazon advertising to the next level with precision, insight, and impact.
Why Choose Etopia?
Deep Amazon Expertise
Strategic Execution with Advanced Insights
With years of Amazon experience, our team of Sponsored Ads & DSP specialists ensures your campaigns are strategically set up for success—right from the start.
With years of Amazon experience, our team of Sponsored Ads & DSP specialists ensures your campaigns are strategically set up for success—right from the start.
Automation for Optimised Performance
Etopia DSP for High-Performance Campaigns
Managed DSP & Reseller Solutions
Our approach integrates data-driven automation to refine Sponsored Ads and DSP campaigns. We optimise:
- Single keyword, single campaign setups per ASIN
- Budget redistribution & campaign automation
- Best-seller rank integration & dayparting
Our custom DSP structures allow granular targeting per ASIN, outperforming category benchmarks:
- 91% of campaigns exceed category standards
- 61% perform at 2x above industry average
- 23% perform at 5x, and 8% at 10x over category benchmarks
We specialise in managing DSP campaigns in-house, offering brands premium insights, strategic reporting, and discounted rates through our reseller model—helping brands and agencies maximise their Amazon ROI.
Partner with Etopia Consultancy and unlock the full potential of Sponsored Ads & DSP. Our expert-led strategies drive brand growth, maximise ad performance, and help you achieve your advertising goals with precision and efficiency.
How AMC Enhances Your
Amazon Strategy
Amazon Marketing Cloud (AMC) gives brands unparalleled insights into customer journeys, advertising performance, and cross-channel impact. At Etopia Consultancy, we decode complex data to build strategies that increase efficiency, boost ROI, and optimise ad spend.
- AMC is a powerful analytics tool that allows brands to track, analyse, and optimise their advertising efforts with precision. It provides:
- Cross-channel performance insights
- Customer journey mapping
Advanced audience segmentation - Campaign attribution beyond last-click
AMC eliminates guesswork, enabling brands to make data-backed decisions that maximise conversions and ad efficiency.
Unlike traditional Amazon Ads reporting, AMC enables:
- Full-Funnel Attribution – See how different ad types contribute to sales, not just the last touchpoint.
- Advanced Customer Insights – Understand shopper behaviour and optimise audience targeting.
- Smarter Budget Allocation – Identify high-performing campaigns and reallocate spend for maximum ROI.
- Retargeting Done Right – Learn how different audiences engage with your brand and refine your approach.
AMC empowers brands to make decisions that drive sales and reduce wasted spend.
At Etopia Consultancy, we leverage AMC to create:
- Custom Attribution Models – Accurately measure what drives sales and adjust strategies accordingly.
- In-Depth Shopper Behaviour Reports – Identify who your ideal customers are and how they engage with your brand.
- Advertising Efficiency Strategies – Pinpoint where budgets should be reallocated for the highest impact.
- Cross-Channel Insights – Understand how Amazon DSP, Sponsored Ads, and external traffic work together.
We translate raw data into action—ensuring your ad spend works harder, and your brand scales smarter.
